The Essential Persona Lifecycle: Your Guide to Building and Using Personas from the Elsevier Computer Science collection. You will find it in the Media > Printbook > Computer Science Artificial Intelligence / Computational Intelligence section of Elsevier’s website.
Get The Essential Persona Lifecycle: Your Guide to Building and Using Personas on Elsevier
Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you.
The book The Essential Persona Lifecycle: Your Guide to Building and Using Personas (EAN: 9780123814180), published by Morgan Kaufmann, is currently priced at 33.95 USD. You can get it in a Printbook format in a new condition.
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